What can a Comparative Market Analysis do for you?

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Selling

What can a Comparative Market Analysis do for you?  

A CMA contains valuable information on several recent sales, including:

  • How long each property stayed on the market.
  • How close the sale price was to the asking price.
  • Notes comparing each home to yours–number of bedrooms and baths, approximate square footage, sizes of major rooms.
  • Includes amenities such as fireplaces and pools, age of the home, property taxes and more.

What can a CMA do for you?

Price it Right

When you're ready to sell, don't make the mistake of overpricing. It could prove costly if it slows down the sale or makes other homes look like a better value. If you overprice your home, you could easily disappoint buyers who will compare your home to other homes within the same price range. Plus, you may eliminate a pool of potential buyers who are shopping for homes priced closer to your home's true market value – causing you to lose customers during the crucial first weeks that your home is on the market. And the longer your home stays on the market, the more buyers may begin to reason that there is something wrong with the property. Avoid a "price high then drop" strategy – you run into the risk of buyers believing that the home has flaws – or that you are desperate to sell. If you accept a bid at an inflated price, your buyer may face financing problems, because an overpriced house will not appraise for the selling price. It’s a good idea to hire a real estate appraiser for an unbiased estimate. Then consult with a real estate professional who can help you determine true market value based on a comparable market analysis. The key is to work with your professional to price right and create a strategic marketing plan that creates excitement from the start.

Sellers: protect yourself and your home   

Never allow random house-hunters into your home unescorted. A serious buyer will be working with a real estate professional or should be willing to contact your agent to schedule an appointment. Also, always lock your valuables away before an open house. Many people will be walking through your house and it is impossible to monitor all of the areas of your home at the same time.

Want to know what your home is worth?  Contact me for more information.